Hi there! I’m a designer passionate about creating beautiful, meaningful designs that truly make a difference in people’s lives.

Currently Sr. Lead UI Designer at DirecTV
Based in Chicago, IL.

🟢 Available for Select Work


PROJECTS – SCROLL ↯

A curated selection of projects that highlight my passion for solving user-centered challenges through thoughtful design.

YOURTV ENHANCEMENTS

Simplifying the program discovery experience

Sampling behavior over time and using it to define/establish patterns yields richer and more valuable predictive capability.

Client
DirecTV • Sr. Lead UI

Year
’2024 - Present


CREATOR COMMUNITY

Where creators & brands build extraordinary communities

MemberUp is a customizable, easy to use, all in one platform where you can build a premium course, community, or membership site, without the tech headache.

Client
MemberUp • UI/UX

Year
’2023 - Present


IMPROVED WRITING & RESEARCH

Integrating generative ai into the classroom

PowerNotes is a research-to-writing productivity tool with a quick browser extension for saving and organizing web content seamlessly.

Client
PowerNotes • Design Manager

Year
’2023 - ‘2024


PRODUCT LABS

An applied ai studio unlocking opportunities for growth & transformation.

A dedication to understanding how technology shapes growth, productivity, and the future of work.

Client
HYPRGRPH • Design Manager

Year
’2023


HYBRID EVENTS

Bring your best event experience to life

A company specializing in event technology and solutions. The platform offered tools and services for virtual, hybrid, and in-person events, focusing on enhancing attendee engagement and creating personalized event experiences.

Client
MeetingPlay • Lead Designer

Year
’2021 - ‘2022


OTHER PROJECTS – SCROLL ↯


VALUES – SCROLL ↯

Curiosity and Growth
Strategic Problem-Solving
Craftsmanship
Mentorship and Collaboration
Adaptability in Ambiguity

I am passionate about creating memorable experiences that blend creativity and functionality, leaving a lasting impact on users. Driven by an insatiable curiosity, I embrace continuous learning to stay ahead in the ever-evolving design landscape. With a strategic, data-informed approach, I tackle complex challenges, transforming intricate problems into actionable and meaningful solutions. I take immense pride in my craft, ensuring every detail contributes to an exceptional user experience. As a mentor, I thrive on supporting earlier-career designers, fostering growth within teams, and building strong cross-functional partnerships. Adaptable and resilient, I excel in navigating complex and ambiguous environments, delivering impactful outcomes with clarity and purpose.


BACKGROUND – SCROLL ↯

Role
Sr. Lead UI Designer

Year
’'2024 - Present

Leading the creation of intuitive and visually cohesive product experiences, defining design strategies for entertainment products while collaborating with cross-functional teams to ensure consistency and adaptability. With a focus on scalable solutions, I developed robust design systems and balanced systematic design with innovative, user-informed strategies. As a mentor to a team of 9 UI designers, I fostered collaboration across UX, Motion, and Copy disciplines while championing operational excellence and evolving design practices to meet customer needs. My work is grounded in user personas and data, delivering inclusive, impactful product solutions that align with stakeholder goals.

Role
Design Manager

Year
’'2019 - ‘2024

I lead teams by fostering an inclusive culture of UX and design excellence, ensuring strong team performance, resource allocation, and project prioritization. I drive growth through mentorship for junior and mid-level designers and build collaboration across cross-functional teams and stakeholders. With expertise in design strategy and execution, I effectively communicate innovative solutions to diverse audiences and translate complex strategies into accessible design directions. By championing a 360 UX methodology and managing project initiatives, I deliver solutions that align with user and client goals. Additionally, I facilitate workshops to iterate and refine team decision-making, promoting continuous improvement.

Role
Lead Visual Designer

Year
’'2018 - ‘2019

I led the redesign of Toyota Financials' logged-in payment experience while managing a team of 5 UX/UI designers and driving the development of a comprehensive design system adopted across Toyota's platforms. Committed to accessibility, I ensured all designs met strict standards and aligned strategies with business objectives through close collaboration with clients and stakeholders. Additionally, I spearheaded hiring efforts, facilitated client workshops, presented design concepts, and maintained seamless communication with the Creative Director to deliver impactful, user-centered solutions.

Role
Sr. Product Designer (Freelance)

Year
’'2018

As a freelance Design Lead, I spearheaded the visual design and branding of the Expedition Co. website, creating a strong brand identity and collaborating with the front-end team to implement dynamic animations. I led the UX/UI design for the Hyundai Training Portal, ensuring an optimal user experience, while also developing a comprehensive design system tailored to Hyundai’s needs. Throughout the process, I worked closely with clients to gather business requirements and maintain strong relationships, coordinated with engineers to achieve pixel-perfect design execution, and delivered impactful client presentations to showcase progress and outcomes.


REFERENCES – SCROLL ↯

In his tenure as a Product Design Manager, Nick has shown strong leadership skills. His team-building skills have created an engaging culture, where his team feels motivated to excel. He promotes inclusivity, ensuring all team members feel valued and supported in their individual contributions, as well as their professional growth.


Darren Marshall
VP of Product Design • Manifold

Nick has been an invaluable asset to TheoBuild and Priority, serving as the main architect of our brand. From logo design and brand guidelines to our website and web application, Nick created everything with exceptional skill and vision. His fresh approach to design captures the essence of his clients while adding his unique touch. Always delivering on time, Nick is highly organized, detail-oriented, and an absolute pleasure to work with.


Susana Arce
Start Up Operations • Priority

Nick did an exceptional job with the CCS rebrand! His design expertise, client management skills, and seamless collaboration with our team were truly impressive. He delivered high-quality outputs backed by thoughtful design thinking, all while fostering strong partnerships both internally and externally. Kudos to Nick for a job well done!


Phyllis Lee
SVP of Marketing • Manifold

Nick is an outstanding team member, visual designer, and prototyper. He brings a positive attitude to work every day and approaches every challenge with relentless creativity, consistently designing experiences that push the boundaries of our collective imagination.


Ethan Machado
Digital Strategist • Digitas LBi


ABOUT ME – SCROLL ↯

With 15 years of experience in web and product design, I am a passionate designer driven by an insatiable curiosity and a commitment to continuous growth.

I thrive on tackling complex challenges, using a strategic and data driven approach to make informed decisions. By balancing creativity with data-driven insights, I break down intricate problems into actionable solutions that drive meaningful results.

I take pride in my craft, and love mentoring earlier career designers. I develop cross functional partnerships, and thrive in complex, ambiguous environments.

Collaboration is at the heart of my work. I thrive in dynamic environments where I can learn from peers and share my expertise, empowering others to unlock their creative potential. Supporting and inspiring my colleagues to achieve their best work is a core part of my approach.