From chic suites in the city center to sumptuous villas on a secluded Caribbean beach, from poolside cocktails at dusk to two-hour massages in private cabanas, every setting is one of a kind. Viceroy reinterprets history, traditions, and modernity in innovative, uniquely timeless ways.
Duration
2 Months
2016
Role
Sr. Designer
Art Direction / Animation / UI
The Ask
Was to create an timeless experience like no other. Attracting all ages of jet-setters. Wanting to attract the elite to the most nostalgic destinations.
My Role
• Partnered with brand strategy and ux
• Worked hand-in-hand with our design director
• Researched technologies that could be integrated
• Designed the UI
• Designed the pitch presentation
In Summation
We wanted each destination page to educate the user so they felt like an insider. Using vivid imagery, emotionally charged copy to make the users feel compelled to take action. We wanted users to forget the pain of searching for a destination to stay. Integrating Google Virtual Tour user’s would be able to get around and a better feeling of the property. Richer, more hardworking editorial content with embedded video provide a better range of what we have to offer. Upselling package deals that are relevant and time-sensitive packages could resonate more with our audience and make the content feel fresh. To seal the deal, we make every destination more accessible. If there's no vacancy, we recommend another destination with availability.
Different Destinations, One Platform
What if we gave each property a more distinctive look that felt unique to the destination? Branding each location so that they would have their own brand, but under one platform with all the same technologies and features.
Going Off the Grid
What if each location inspired you to do more, unlocking the little known secrets around you? Interactive maps highlight non-typical points of interest.
Immerse Yourself
What if you could experience the room the way it was supposed to be seen? Feature virtual walkthroughs using drones and 360 panoramas.
Easy Login
What if you could spend less time filling out all those annoying forms? Integrate with Facebook so information is automatically filled out and the experience becomes more simplified.
Save for Later
What if you had the luxury of saving your room rate by providing your email address?
Be in the Know
What if we turned your upcoming trip into an exciting itinerary with tips and suggestions catered to you.
Itineraries could be from influencers, fashion tips sourced from popular designers and Spotify music curated for each location.
Easy Checkin
What if there was a smarter, more convenient way to check-in and unlock your room? Smartwatch technology could open up real-time communication with guests.
Service at your Fingertips
What if you always had a convenient way to add amenities with a concierge chat bot? Already used by 900 million people every day—connect and interact with guests using Facebook Bots.
Secret Getaways
What if we could help you travel like a local by recommending tourist-free hotspots relevant to you? Local guided tours can empower guests with new adventures in their hands.
